About Us

Everyone starts somewhere. We're interested in what happens next.

Started Somewhere is a space for real stories and honest conversations about business, money, careers, and the people behind them.

Most things we admire look inevitable in hindsight. A flourishing studio, a clean career transition, a business that seems to run on its own. But nobody begins at the middle. Everyone started with an awkward pitch, an empty inbox, a month where the numbers didn't make sense, or the terrifying feeling that you've stepped off solid ground.

We're curious people who ask a lot of questions.

How did someone land that career? How did a small business get its first customers? When did someone decide to quit a comfortable job? How do people actually think about money? Started Somewhere grew out of these conversations, and the people who kept having them anyway.

Our Mission

To make conversations about business, heartbreak, rebuilding, money and careers more honest, straight from the people actually living through them.

Where We Hope This Goes

A place curious, ambitious people come back to, not just to read, but to eventually meet, collaborate, and start something of their own because of a story they found here.

Meet the founders

Shreya Jain

Shreya Jain

Founder, Started Somewhere

Shreya has always loved stories: the ones told across dinner tables, over chai between meetings, or in late-night voice notes when someone's trying to figure out what's next.

Over the years, she's pivoted across multiple roles and industries, each time arriving with no background in the space and starting from scratch. She knows that particular mix of humility and quiet defiance that comes with not knowing what you're doing yet, but doing it anyway.

She's also watched her father restart his career at 50 after losing the family store during COVID, and her uncle grow into a more reflective, different version of himself over the years. Different kinds of beginnings, but all recognisable once you've been through one yourself.

She started this platform because of all of that.

Currently: Bengaluru · Partnerships & Client Servicing · Dance & Fitness
Arushi Gupta

Arushi Gupta

Co-founder, Started Somewhere

Arushi works in credit and lending, so a lot of her days are spent thinking about businesses, money and what makes something actually work.

She's ambitious about her career, curious about almost everything, and especially curious about beginnings, the first client, the first "yes," the decision nobody saw happen behind a business that now looks inevitable.

With a background in economics and experience across investing, startups and credit, she's still figuring things out too: what to build next, and where all of it leads.

Started Somewhere brings together a lot of things she naturally gravitates towards: good conversations, interesting people, ambitious ideas and the occasional "wait, how did you actually start this?"

Currently: Bengaluru · Credit & Lending · Finance · Startups · Curious about how it all started

Have something interesting to tell us?

A business you're building. A career move you made. Something you learned about money. An idea you're testing. Or simply a story you think more people should know.

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